Client: Cincinnati Bengals
Agency: WHSE.CO
Production: Wagner Media
This project supported the public unveiling of the Cincinnati Bengals’ rebranded jerseys, marking the team’s first major uniform update in 17 years. The launch was designed to generate excitement and community engagement around the new look.
Following an early jersey leak, the creative approach pivoted to a fan-driven reveal, incorporating community members alongside players and team personnel. The production included a custom-built physical set and throne, developed specifically for photo and video capture used in the public rollout.
Dan Wagner contributed lighting design, grip support, and set build assistance, working across the photoshoot and live event to support the fan experience and final visual execution.