IVORY: BE GENTLE
vj & pROJECTION MAPPING
gAFFER & lIGHTING dESIGNER
dIRECTOR OF pHOTOGRAPHY
Camera Operator & 1st A.c.
vj & pROJECTION MAPPING
gAFFER & lIGHTING dESIGNER
dIRECTOR OF pHOTOGRAPHY
Camera Operator & 1st A.c.
vj & pROJECTION MAPPING
gAFFER & lIGHTING dESIGNER
dIRECTOR OF pHOTOGRAPHY
Camera Operator & 1st A.c.
vj & pROJECTION MAPPING
gAFFER & lIGHTING dESIGNER
dIRECTOR OF pHOTOGRAPHY
Camera Operator & 1st A.c.
vj & pROJECTION MAPPING
gAFFER & lIGHTING dESIGNER
dIRECTOR OF pHOTOGRAPHY
Camera Operator & 1st A.c.
vj & pROJECTION MAPPING
gAFFER & lIGHTING dESIGNER
dIRECTOR OF pHOTOGRAPHY
Camera Operator & 1st A.c.
Role on Project:
Grip
Ivory – Be Gentle
Client: Procter & Gamble / Ivory
Agency: WHSE.CO
Production: WHSE.CO
Be Gentle was created to support the launch of Ivory’s deodorant line, reconnecting audiences with the brand’s legacy through a quiet, emotionally driven story. As the original P&G brand, founded in 1879, the campaign focused on slowing down and appreciating the simple, everyday moments in life.
The piece was designed as a heart-forward brand film rather than a traditional product spot, emphasizing tone, pacing, and human connection. Since launch, the video has amassed over 25 million views, demonstrating strong audience resonance and wide reach.
Dan Wagner worked as a Grip, supporting camera movement, rigging, and on-set execution as part of the commercial production team.
