Old Spice 6-Sec Sprint
Role on Project:
Director of Photography
Old Spice – 6-Second Sprint
Client: Procter & Gamble / Old Spice
Agency: WHSE.CO
Production: Wagner Media
This project delivered a high-volume slate of six-second ads for Old Spice, created to support lower-funnel performance needs across multiple scents and formats. The creative approach prioritized fast, humorous concepts designed to drive attention and conversion while remaining efficient and cost-conscious.
Production consisted of a multi-day, studio-based green screen shoot, generating 29 unique six-second concepts, each delivered in three aspect ratios for cross-platform deployment—resulting in 87 total assets. The final content supplied Old Spice with an always-on creative library built within a tight budget and production window.
Dan Wagner served as Director of Photography, leading all camera and lighting for the studio production.
