Pampers Labs
Role on Project:
Director of Photography
Pampers Labs
Client: Procter & Gamble / Pampers
Agency: WHSE.CO
Production: Wagner Media
Pampers Labs was a social-first content initiative designed to showcase Pampers’ research and product science in a clear, engaging way. The goal was to transform brief, technical demonstrations into compelling short-form video that could stop the scroll and communicate product superiority.
The project included 20 video pieces featuring real Pampers R&D scientists on camera, captured and delivered in multiple aspect ratios for cross-platform distribution. Content was produced for TikTok, Instagram Reels, and YouTube, filling social calendars for an entire quarter with consistent, high-quality assets.
Dan Wagner served as Director of Photography, leading lighting and cinematography across the entire production.
Deliverables:
20 social-first videos (9:16, 4:5, and 16:9)
