Ripcache - PUBLIC//PRIVATE
Role on Project:
Director of Photography, Editor and AE Artist
https://www.public-private.xyz/
Public / Private – NFT Art Release Campaign
Client: Ripcache
Agency: Backbeat Motion
Production: Wagner Media
This project supported the release and sale of Public / Private, a hybrid art project combining physical artwork with a digital NFT component. The campaign focused on creating visually striking marketing content that highlighted both the tactile and conceptual elements of the work. https://www.public-private.xyz/
Production included custom lighting rigging, set and art design, and full camera execution to create a controlled visual environment that complemented the artwork. The resulting content was used to promote the release across digital platforms and support the physical and digital sale of the pieces.
Dan Wagner served as Director of Photography, leading all camera work and lighting for the campaign.
